Some words just sound nice. Pleasing to the ear. Its unexplainable, really. But they still manage to get you to drift away, and stare into blank space, feeling light in your head.
Ocean. Has a nice ring to it, no? And I also love the word, serendipity.
Ooooooh and ephemeral!
On the other hand, there are words which get to you, for no reason at all.
Blouse. Yuck! I can't stand it, and I don't know why!